Give It Some Welly

Cheer On The Planet With Sport4Climate

“Create a guerrilla marketing campaign that encourages sports fans to take action against climate change. This is all about creating a powerful idea that uses on-the-ground activations to get to grass-root fans. Your idea must centre on OOH advertising and get people talking on social.” — D&AD New Blood Brief 2021, set by Connect4Climate

You sit down at the stadium and the players come out in wellies, not what you were expecting, was it? 

By 2050, ¼ of English football grounds can expect flooding every year, due to the worsening climate crisis. Playing in wellies will be the new normal, if fans don’t take climate action. 

#GiveItSomeWelly is a stunt to prove a point to fans. Engaging local communities to actively find alternate travel to matches, rather than driving. This will continuously help reduce the carbon emissions causing extreme weather patterns, such as heavy rainfall. 

Concept project completed in collaboration with Kirsty Potter at university