The Bathroom Cabinet

This project was awarded Highly Commended by Design Bridge.

“Inspired by an article from the 2021 New Year’s Day edition of The Guardian, deliver a brand-led, creative response to what 2021 should look like; the year we all hope for, the year we deserve.” — Design Bridge brief 2021

Lockdown has pushed dads to undertake far more childcare than in the past, meaning a small victory for gender equality advocates. But when dads think periods, “can be turned on and off like a tap”, “you need pliers to get a tampon out”, and “eggs the size of Cadbury Mini Eggs fall out of you” – how will this lack of understanding help empower daughters learning about their period and development? 

Callaly have launched ‘The Bathroom Cabinet’, to put the men in menstruation and allow dads to feel comfortable understanding periods. 

Concept project completed at university, logo credit to Callaly