This Is Soho

Various projects for This Is Soho.

The Incubator Project 2022 — Identity design and asset creation for a This Is Soho initiative, inviting emerging brands to be in with a chance to win a pop-up store space. Focussing on brands with sustainability at the forefront, across fashion, beauty, lifestyle and homeware.

Soho Beats & Eats 2022 — Campaign identity to celebrate over 20 cuisines and a diverse mix of restaurants, bars and cafés in Soho.

Client — This Is Soho, Shaftesbury
Agency — Sister London